Learn AI by actually using it. No lectures, no slides: you work through every objective in dialogue with an AI tutor.
Every unit is a conversation with the AI tutor. It shows by example instead of quizzing, and matches the pace to your prior knowledge.
From module 2 you produce one deliverable per unit about your organisation. The result is an honest baseline of where you stand.
Three short practice questions close each unit. Complete a module and you receive a certificate.
What language models can do, where their limits are and how to work with them day to day.
Processes, data, systems, compliance: you check your company's four pillars and take away an honest baseline.
Where AI pays off first in your business: find and rank use cases and start the fastest quick win.
Why AI adoption fails at the people level: objections, shadow AI and how leadership makes the difference.
From pilot to daily work: tool choice, rollout and measurement so AI sticks.
The capstone brings it together: your concrete AI roadmap for your business.
Six units per module, around 1 to 1.5 hours per module. Your access covers all six modules. New modules keep arriving through September 2026.
First 50 seats free: modules 1 and 2 included, up to two seats per company. Continue with modules 3 to 6 for CHF 600. One-off purchase per participant seat, net excl. VAT. Launch discount of 10 percent until 30.09.2026, not combinable with the free offer.
For everyone who wants to use AI deliberately and professionally at work. Business administration, marketing, operations, IT, sales and public administration.
No technical background needed. What is new is the deliberate, professional use of AI, not the technology.
Six units per module, around 10 minutes in module 1 and around 15 minutes from module 2, so around 1 to 1.5 hours per module. In the browser, at your own pace.
Each unit closes with a knowledge check of three practice questions. Complete a module and you receive a certificate.
The AI tutor is Claude, the frontier model from Anthropic. It delivers something useful straight away, a draft, a structure, the decisive follow-up question, rather than quizzing you on definitions. That way you experience in the course itself what good AI does in everyday work. You apply what you learn directly to your own business.
Pass the guide to your training managers if the training decision is not yours to make. It shows in brief how an organisation books seats, onboards the team and evidences completion.
Each unit is a conversation with an AI tutor, without slides and without lecturing. From module 2 onwards you produce a work item about your own business in each unit, such as a process profile or a data map. Three practical questions close each unit. The course runs in the browser, at your own pace.
A single seat costs CHF 648 at the launch price, CHF 720 regularly. Five seats cost CHF 2,925, ten seats CHF 5,184. Access covers all six modules, purchased once per participant seat, excl. VAT. The ten percent launch discount applies until 30 September 2026.
No. The course is aimed at anyone who wants to use AI deliberately at work, from business administration through marketing and operations to IT, sales and back office. What is new is the professional handling of AI; the technology stays in the background. The tutor adapts the pace to your prior knowledge.
Around one to one and a half hours. Each module has six units, lasting about ten minutes in module 1 and about fifteen from module 2 onwards. You work at your own pace and can pause at any time. Completing a module earns a certificate for the knowledge checks passed.
Six modules form one path: AI fundamentals, The Foundation, use cases and quick wins, people and leadership, implementation and operations, and your roadmap as the capstone. The first three are available, the rest arrive progressively until September 2026. Your access covers all six from the start.
No. Your conversations with the tutor are neither read by iConference nor used for advertising. The tutor is Claude, the frontier model from Anthropic. That means you can work with real questions from your business rather than invented examples.